Goji Business

With the down economy today, many are looking for secondary income sources. Goji businesses are just one of many home-based businesses available today. Although a goji business can be operated full time, many choose to run their business part time in the evenings and weekends.

Are you looking to improve your goji business? Wondering how you can marketing it online and actually make sales? You've stopped at the right place. This how-to article will show you how to successfully run your goji business online.

If you've never built a website in your life, this task may seem daunting. Rest assured that it really isn't hard! You'll want to find a host for your website such as GoDaddy or HostGator (about $10/month).

If you know html, dig in! If not, you can install WordPress on your website. Using WordPress is just as simple as blogging. If you just totally don't want to build your website, you could hire a website design company. Regardless of what program you use to build your website, the basic guidelines of what to include are the same.

1. Product Information
When clients are browsing your goji business website, they are looking for the basics in an easy to read format. Include manufacturing & packaging info, pricing, benefit/uses of the product, scientific research and a link to buy the product.

2. Product Research
You can talk sales-hype for hours, but it won't sell anything. Providing scientific research validates your product and proves to your prospects that you have a real product. It actually works. We suggest you create a seperate page for the research and put links on the product pages to this. Make your goji business website easy to navigate without cramming it, especially the home page.

3. Guarantee Details
If your goji business has a guarantee, include the details and how your clients can return products. If you do not accept returns or issue refunds for any reason, make sure your clients know this. You don't want unhappy customers just because they didn't understand your policies.

4. Contacting You
Some people may look for a product online, but for different reasons do not want to order online. Make your phone number prominent on your goji business site so customers can call you to order. Some people just have questions your site don't answer and they want to talk with you.

Looking for a list of needs for your goji business? Wondering what to do next?

* Toll-free Phone Number
* Easy to Navigate Website
* Online Ordering Capabilities
* Outstanding Customer Service via telephone, email and possibly chat
* Marketing Plan & Strategies

We have already explained the reason for a phone number above, but why toll-free? Many people will move on to another goji business website or simply not call you if your number isn't toll free. Most companies provide toll-free customer service for their clients and your goji business shouldn't be the exception.

Having an easy to navigate website is essential, as we have repeatedly said. The basics of what to include are above, at least content-wise. Structurally, you'll need a menu bar (usually left hand side) and a banner with your phone number & business name for the top of the website. Having a balance with images, text and other "stuff" on your website is important. At the right, is an image of excellent website--it has all the basics and is pleasing to the eye. Maintaining a blog is a also good idea and you'll use it to marketing your goji business for less competitive keywords.

Here are some examples of good website design and layout.

This subject is almost another hub by itself. However, I'll just give you a quick overview for marketing your goji business now.

To begin marketing your website you can use Google Adwords and Bing (MSN) Adcenter, both of which are pay per click (PPC). In other words, you pay to have your website ad for certain keywords relating to your goji business. Again, most goji business reps can help you with this. Just make sure the team you join is web savvy to ensure you get the online help you need. PPC advertising is a short term way to get clients to your website.

Long term, you'll want your goji business website to rank in the organic or free listings. Unlike PPC, you don't have to pay everytime a client clicks your website. By link building (Search Engine Marketing--SEO), you are able to place your website in the listings.

Is this concept confusing? Alright, type "Buy digital camera" into Google. The first 3 website listing are hightlighted in yellow, as are the ones on the right hand side of the website; these are pay per click (PPC) ads. The organic or free listings are the next 10 results down the main part of the google search results. To get their websites listed for the keyword "buy digital camera", these sites have done back linking.

How to Create Backlinks
I just explained the concept for SEM (Search Engine Marketing), so I'll just real quickly give you an overview of what this includes:

* blog posts on your website for specific keywords
* blog comments with a link to your site
* forum comments with 2 links to your site
* website link swapping
* articles with a link in the signature

There are zillions of ways to get backlinks to your goji business website; the above are just the more common. If these methods are to work for you, you must know exactly what to do. Just any blog comment with a link to your site won't work.

Hopefully, we've given you the basics you need to get your goji business up & running. Some goji business reps choose to hire professionals to do the marketing for them. Either way, we've provided you with tons of website info and how to successfully run your goji business.